How to make a decent video

If you're a Berkeley student, you'll have access to a good number of Microsoft and Adobe Software including Premiere Pro.

• There are many existing tutorials out there on the web that probably will provide a more detailed step-by-step procedure and description on features of Premiere Pro.

  • https://www.premiumbeat.com/blog/15-premiere-pro-tutorials-every-video-editor-watch/

• So here, we'll talk about what information you'd want to put in for a club promotional video.

• Promotional Videos

  • Objective

    • Recruitment: to attract audiences/ potential members to our club

    • Crowdfunding: to attract donors/sponsors for financial support ex) Crowdfunding

  • Depending on the objective, what content you want to include in your video will change!

• Recruitment Videos

  • Emphasize the variety of subteams we have (technical AND non-technical)

    • technical subteams: emphasize projects with short descriptions with minimal jargon

    • non-technical subteams: emphasize the impact they have/ the non-trivial role they play in the club

  • present our long term and short term goals so students understand what our team's vision is

  • Photos

    • insert images of social activities we have inside and outside the designated club events (i.e. outside of General Meetings)

    • Clips from our launches are always a crowd pleaser

    • general tips

      • sync the audio and the visuals so that the visuals aid whatever the audio recording talks about

      • transitions look less choppy with 'Cross Dissolve' or fades

• Crowdfunding Videos

  • Emphasize the variety of subteams we have (technical AND non-technical)

    • technical subteams: emphasize the significance and diversity of projects within the club

    • non-technical subteams: always include how we aim to give back to the community through education and outreach (not only because we actually prioritize this, but donors love that ;) )

  • present our long term and short term goals so donors understand what our team's vision is

  • Photos

    • Clips from our launches are always a crowd pleaser

    • As mentioned before, outreach images are also crucial

    • CADs and layouts/schematics of our projects also spotlight the intellectual value in the projects we do and the knowledge we pursuit.

  • Including videos of people talking (i.e. interview clip) always adds a nice humanly touch to the otherwise money-hungry typical crowdfunding video